The Texas College Tobacco Project.

A system-level, multi-component, peer-led tobacco prevention program for colleges and universities funded by the Texas Department of State Health Services.

We outfit motivated students and administrators with professional media and messaging campaigns designed to keep Tobacco products from intruding into their social and physical spaces. The program goes beyond providing materials-- it includes a framework of strategy and coaching to achieve maximum collaboration and impact.

              Peers Against Tobacco


Higher Ed Outreach
Outreach Booth
Stop smoking outreach games
Campus outreach giveaways
Outreach Participants
Outreach Tshirts


Tobacco-Free Campus Policy

Tobacco-free policies are important in sustaining the momentum of tobacco control. Most Texas college campuses do not currently have comprehensive tobacco policies that explicitly address all tobacco and alternative tobacco products. To help address this we have created resources to aid campuses in assessing and implementing policies.


Tobacco Policy Ratings

Texas College Tobacco Policy Database

  • Reports and provides documentation on each campus tobacco policy.
  • Scores and Ranks schools on a standard set of criteria.
  • Identifies gaps in any school’s current policy.
  • Helps students and administrators set goals and create an action plan for implementing comprehensive policies.
Tobacco free policy Toolkit

Tobacco Free Policy Toolkit

  • Case studies on successful campus policies.
  • Implementation and enforcement guides.
  • Sample template policies.
  • A Step by step guide for creating an ideal campus tobacco policy.


Project VAMoS in Texas

(Vaping, Acculturation and Media Study)

The VAMoS project, funded by the National Institute of Minority Health and Health Disparities, uses a mixed methods approach to identify the mechanisms underlying ENDS-related social media exposure and engagement, and electronic nicotine delivery systems (ENDS) use among Mexican American college students. VAMoS will also examine the role of acculturation as a moderator of these mechanisms.

Data collection efforts will include individual interviews, an ecological momentary assessment (EMA) study, and a longitudinal survey study. The longitudinal study will follow ~1,500 18-to-29-year old Mexican American students from Texas colleges from 2023-2026. Results from this research will provide evidence to inform counter marketing and health communication campaigns to alleviate the impact of ENDS-related social media on Mexican American students’ ENDS use, ultimately decreasing tobacco-related morbidity and mortality.


Project M-PACT in Texas

(Marketing and Promotions Across Colleges)

Tobacco Center of Regulatory Impact logoThe Project M-PACT study, funded by the Food and Drug Administration (FDA)/National Cancer Institute, established a rapid response surveillance system to monitor, and respond to, changes in tobacco marketing and trends in young adults’ use of cigarette and non-cigarette alternatives, including flavored products. Our project team tracked changes over five years from 2014-2019 in young adults’ tobacco use, brand preferences, and tobacco use perceptions and beliefs.

Data were collected from approximately 5,000 young adults attending 24 Texas colleges. Results from this research are contributing to the literature on tobacco control and tobacco regulatory science, and are informing the FDA authority over manufacturing and marketing of tobacco products.